Field notes on app store growth from the team building an App Store agent. We publish what the data supports, including when it argues against us.
2 min read
Every ASO platform will tell you your subtitle is weak. None of them will rewrite it, localize it into nine markets, ship it and read the result two weeks later. That gap is where the growth is.
2 min read
The 100-character keyword field is the most misunderstood surface in ASO. Most of the received wisdom about it is either outdated or was never true.
2 min read
Most ranking drops are not events. Reacting to every one of them is how teams end up making unattributable changes and losing the ability to learn anything.
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