App store badge generator
An app store badge is the official download button Apple and Google require you to use when linking to your app. Both companies publish strict rules: you must use the supplied artwork unmodified, keep a minimum clear space around it, respect a minimum height, and never redraw or recolour the badge. This generator produces compliant App Store and Google Play badges at the right size and locale, with the correct store link attached, so your website, press kit or email footer passes brand review first time.
Generate your badges
Find your app and appXL will build compliant App Store and Google Play badges with the correct store links attached — then check the listing those badges send people to. Free, no signup.
Find your appHow to use it
- 1
Find your app
Search for your app or paste its store URL so the generator can attach the correct App Store or Google Play link.
- 2
Pick stores and locale
Choose whether you need one badge or both, and select the market so the localized artwork is used.
- 3
Set the size
Set the badge height for where it will sit. Both stores define a minimum; the generator will not go below it.
- 4
Copy the markup
Copy the ready-made HTML or download the assets, then paste them into your site, press kit or email template.
The badge rules, in plain terms
| Rule | App Store | Google Play |
|---|---|---|
| Artwork | Use Apple's supplied badge, unmodified | Use Google's supplied badge, unmodified |
| Minimum height | 40px on web | 40px on web |
| Clear space | At least 10% of badge height on all sides | At least 25% of badge height on all sides |
| Relative size | Must be at least as large as other store badges shown | No relative-size rule |
| Localization | Localized badges provided per market | Localized badges provided per market |
| Recolouring | Not permitted | Not permitted |
The rules exist because the badges are trademarks. Redrawing one to match your brand colours is the single most common violation, and it is the one most likely to be flagged if you ever submit marketing material for review or run store-featured campaigns.
Where badges actually earn installs
- Above the fold on your marketing site, paired with a one-line value statement rather than sitting alone.
- In the footer, so the link exists on every page for crawlers and returning visitors.
- In your press kit, alongside high-resolution screenshots and the app icon.
- In transactional emails, where a badge outperforms a text link for mobile readers.
- Not inside the app itself — deep-link instead, since a store badge in-app sends an existing user out.
Frequently asked questions
Can I change the colour of the App Store badge?
No. Both Apple and Google require the badge to be used exactly as supplied. You may choose between the provided variants, but you cannot recolour, crop, rotate or re-typeset them.
What size should app store badges be?
On the web, keep badges at 40px tall or more. Apple additionally requires its badge to be at least as large as any other store badge shown alongside it.
Do I need permission to use the badges?
No separate permission is needed to link to your own app, but you must follow each store's marketing guidelines. Using the badge to promote an app you do not own or control is not permitted.